Using bold, greek-like, typography to reflect the arts and a simple mark reflecting where the gallery space physically is (on the thrid floor), I landed on a logo that brings a nice balance to LVL3.
This was the digital style guide we are using to build the site
I wanted the color red to be it's own physical entity of the website and brand. It's so bright and bold and a reflection of the art that lives in the gallery and on the website.
We decided there needed to be major UX restructuring with levels of pages, which would help manage content through Wordpress.